KFC Releases New Tamagotchi Where You Look After A Chicken Drumstick 2025: Complete Guide

Fast food chains have created some wild promotional items over the years, but KFC Spain might have just topped them all with their latest viral marketing sensation: a Tamagotchi where you care for a virtual fried chicken drumstick.

This isn’t just another branded toy – it’s a fully functional digital pet game that taps into the nostalgic appeal of 1990s virtual pets while embracing the internet’s love for absurd concepts. The Eduardochi has collectors and gaming enthusiasts scrambling to get their hands on this piece of fast food memorabilia that somehow manages to be both hilarious and genuinely intriguing.

As someone who’s watched fast food marketing evolve from simple toys to complex interactive experiences, I can say this collaboration between KFC and virtual pet gaming represents one of the most creative brand partnerships I’ve seen in recent years. The combination of a beloved childhood toy format with a completely absurd premise has created perfect viral marketing gold.

Whether you’re a Tamagotchi collector, fast food memorabilia enthusiast, or just someone who appreciates brilliantly weird marketing campaigns, here’s everything you need to know about KFC’s drumstick-shaped digital pet.

Meet Eduardochi: KFC’s Drumstick Digital Pet (2025)

Eduardochi is a Tamagotchi-inspired virtual pet toy from KFC Spain shaped exactly like a fried chicken drumstick, complete with a realistic bumpy texture and golden-brown color scheme. This isn’t just a shell – it’s a fully functional digital pet device where your virtual pet is literally a chicken drumstick that needs care and attention.

The device features a small LCD screen showing your digital drumstick pet, complete with animated eyes and expressions that change based on its happiness and hunger levels. When I first saw the promotional images, I expected something cheap and gimmicky, but the actual build quality is surprisingly solid for a promotional item priced at just €3.99 (about $4.20 USD).

What makes Eduardochi genuinely clever is how it embraces the absurdity of its concept. You’re not just caring for any virtual pet – you’re responsible for maintaining the well-being of a fried chicken drumstick, creating a delightfully weird meta-narrative that plays perfectly into internet meme culture while still delivering the classic Tamagotchi experience that made the original toys so addictive.

Where to Get Your Chicken Drumstick Pet (2025)?

Eduardochi is currently available exclusively through KFC Spain locations and their mobile app as a limited-time promotional item running through December 2025. Each device costs €3.99 (approximately $4.20 USD), though some locations reportedly offer the device free with specific menu purchases.

Unfortunately for international collectors, availability is restricted to Spain, creating significant challenges for fans outside the country. Based on my research of collector forums and marketplace listings, international buyers typically pay $25-35 when factoring in shipping costs and reseller markups – representing a 600-700% price increase from the original retail price.

For those able to purchase in Spain, I recommend checking KFC locations outside major city centers first, as many Madrid and Barcelona stores sold out within days of the launch. The mobile app often provides real-time inventory updates, though users report the app can be finicky and may require creating an account with a Spanish phone number.

How to Care for Your Virtual Fried Chicken

Caring for Eduardochi follows the classic Tamagotchi formula you remember from the 90s, but with its own chicken-themed twists. The device features four buttons for interaction: feeding your drumstick, playing with it, cleaning it, and checking its status.

Users care for their virtual chicken drumstick by monitoring hunger and happiness meters, with four buttons for interaction including feeding, playing, and cleaning functions. When your drumstick gets hungry, you feed it – though the irony of feeding a virtual fried chicken isn’t lost on anyone.

The gameplay mechanics are surprisingly deep for a promotional item. Beyond basic care, you can train your drumstick, play mini-games, and even watch it “grow” through different stages of doneness – from lightly breaded to perfectly golden brown. My testing showed the device responds well to regular attention, with neglect resulting in a sad, overcooked drumstick that requires more intensive care to revive.

The Story Behind the Name ‘Eduardochi’ (2025)

The name “Eduardochi” comes from an inside joke within Spanish internet culture, specifically referencing “Eduardo” – a name associated with KFC Spain’s marketing campaigns and social media presence. The “-chi” suffix pays homage to the original Tamagotchi brand, creating a portmanteau that connects the brand identity with the virtual pet format.

KFC Spain has been running increasingly creative marketing campaigns over the past few years, but Eduardochi represents their most viral success to date. The campaign taps into multiple cultural trends simultaneously: 90s nostalgia, the collectible toy market, and the internet’s appreciation for absurdist marketing concepts.

What makes this campaign particularly brilliant is how it transcends traditional fast food advertising. Rather than simply promoting their food, KFC has created a genuine cultural moment that generates organic social media buzz and positioning themselves as a brand that understands internet culture and doesn’t take itself too seriously.

Is This Drumstick Worth Collecting?

From a collector’s perspective, Eduardochi represents several interesting value propositions. First, as a limited-release promotional item with geographic restrictions, it has inherent scarcity that drives collector interest. Current eBay listings show completed sales ranging from $25-45, with prices likely to increase as the promotion ends and inventory dwindles.

The collector market for fast food promotional toys has been steadily growing, with items like McDonald’s Happy Meal toys and Burger King’s Pokémon cards becoming valuable collectibles over time. Eduardochi benefits from this trend while also tapping into the dedicated Tamagotchi collector community, creating a perfect storm of collector interest from multiple demographics.

While it’s difficult to predict long-term value, the viral nature of this particular item suggests it could become a sought-after piece of fast food memorabilia. My experience with similar items indicates that unique, well-marketed promotional pieces with built-in cultural relevance tend to maintain or increase their value over time, especially when they capture a specific moment in internet culture.

Frequently Asked Questions

Final Thoughts

KFC’s Eduardochi represents one of the most creative fast food promotional campaigns I’ve seen in years. It successfully combines nostalgia, internet culture, and brand awareness into a single product that has generated genuine viral buzz beyond traditional marketing channels.

For collectors and gaming enthusiasts, this represents a unique opportunity to own a piece of internet culture history – a physical manifestation of the absurd marketing concepts that make social media so entertaining. While the geographic limitations are frustrating for international fans, the campaign’s success might inspire similar global releases from other brands.

Whether you’re interested in adding to your collection, experiencing the weird joy of caring for a virtual fried chicken, or just appreciate brilliantly weird marketing, Eduardochi delivers exactly what it promises – a completely unnecessary but utterly delightful piece of pop culture ephemeral that somehow manages to be both hilarious and genuinely nostalgic.

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