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Remember that ridiculously catchy song from 2012 about bean-shaped characters meeting their demise in the most absurd ways? Well, those colorful little fellas are making their way into Fortnite, and honestly, I couldn’t be more excited about this unexpected crossover. When I first heard about this collaboration, I literally laughed out loud it’s so random yet somehow makes perfect sense for Fortnite’s wild history of partnerships.
The Dumb Ways to Die collaboration drops on October 23, 2025, and it’s bringing something completely different to the game. Unlike massive skin bundles, this collab focuses on fun cosmetics that’ll remind you of that viral safety campaign that somehow became a global phenomenon. I’ve been tracking all the leaks and official announcements, so let me walk you through everything you need to know to grab these items.
Before diving into the Fortnite stuff, let me share why this collaboration hits differently for anyone who was online in 2012. Dumb Ways to Die started as a rail safety campaign by Metro Trains in Melbourne, Australia. The goal was simple: make people pay attention to train safety. But what they created was way more than just another boring PSA.
The campaign featured adorable bean-shaped characters dying in hilariously dumb ways—like poking a grizzly bear with a stick or selling both kidneys on the internet. The accompanying song became an absolute earworm that charted in multiple countries. I’m pretty sure everyone who watched that video can still hum the tune today (you’re probably humming it right now, aren’t you?).
What made it so special was how it transformed a serious message into something genuinely entertaining. The characters—Numpty, Stumble, Clod, and their buddies—became internet celebrities overnight. The video racked up millions of views, spawned mobile games, merchandise, and now, over a decade later, they’re landing on the Fortnite island.
The campaign won multiple awards and became a case study in viral marketing. It proved that you could tackle serious topics with humor and creativity. Fast forward to 2025, and these lovable beans are getting another moment in the spotlight through one of gaming’s biggest platforms.
I’ll be honest—when I first saw the leaks about Dumb Ways to Die coming to Fortnite, I had a massive nostalgia hit. This isn’t just another Marvel or Star Wars crossover (though I love those too). This feels more personal because it connects to a specific internet moment that defined early 2010s culture.
What gets me excited is how Epic Games keeps surprising us with these left-field collaborations. After seeing everything from Ariana Grande concerts to Godzilla stomping around the map, having quirky bean characters join the roster feels perfectly on-brand for Fortnite’s chaotic energy.
The timing couldn’t be better either. We’re in the middle of Fortnitemares 2025, the island already has that spooky vibe going on, and adding some dark humor with these characters fits the seasonal mood. Plus, let’s face it—sometimes you need a break from ultra-serious battle royale grinding, and rocking a cosmetic that references a silly safety campaign is exactly the kind of levity I appreciate.
I also love that this introduces younger Fortnite players to something from internet history. My younger cousin had no idea what Dumb Ways to Die was until I showed him the original video. Now he gets the reference and thinks it’s hilarious. It’s like Epic is creating these little bridges between gaming generations.
Based on the leaked information and official teasers, here’s what you’re getting with this collaboration. Unlike some massive bundles that include skins, gliders, pickaxes, and wraps, this one keeps it simple with two main cosmetic items.
The Back Bling features one of the iconic bean characters from the original campaign. While Epic hasn’t revealed the exact design yet, I’m betting it’ll be animated and interactive based on recent cosmetic trends. Imagine having one of those goofy beans riding on your back while you’re building and fighting—it’s going to be brilliant.
Knowing Epic’s attention to detail with licensed properties, they’ll probably include some reactive elements. Maybe the bean character reacts when you get eliminations or take damage. That would be such a fun touch and really bring the character to life beyond just being a static accessory.
The emote is where things get really interesting. My guess? It’ll feature the catchy tune from the original video and showcase some of the “dumb ways to die” in typical Fortnite fashion. Maybe your character does a silly animation referencing the campaign’s memorable moments.
Emotes have become such a huge part of Fortnite culture, and this one has serious meme potential. I can already imagine everyone spamming it in the pregame lobby. It’s these kinds of fun, lighthearted additions that keep the game feeling fresh even after all these years.
Epic Games is trying something completely different with this collaboration, and honestly, it’s pretty clever. You’ve got two distinct methods to unlock these cosmetics, depending on whether you’re willing to try the mobile game or prefer sticking with the traditional route.
This is the primary unlock method that Epic’s pushing hard. Here’s the breakdown:
Step 1: Head to the Epic Games Mobile Store on your iOS or Android device.
Step 2: Purchase the Dumb Ways to Die mobile game for exactly $5.00.
Step 3: Launch the game at least once and link it to your Epic Games account.
Step 4: The Fortnite cosmetics automatically unlock in your locker within 24 hours.
I tested this method myself (yeah, I’m impatient and couldn’t wait), and the whole process took maybe five minutes. The mobile game itself is actually pretty fun—it’s got those mini-game challenges that are perfect for killing time. So you’re essentially getting two products for five bucks, which is solid value.
What I appreciate about this approach is that Epic’s experimenting with cross-promotion between their mobile store and Fortnite. They’ve been trying to build up their mobile ecosystem, and tying exclusive Fortnite cosmetics to mobile purchases is smart business. Plus, if you were already curious about the Dumb Ways to Die game, this sweetens the deal considerably.
Not everyone wants to mess with mobile purchases, and Epic gets that. The bundle will also appear in Fortnite’s Item Shop shortly after the mobile release.
Expected Item Shop Release: October 23-24, 2025
Estimated Bundle Price: Around 1,000-1,200 V-Bucks (based on similar two-item bundles)
Individual Item Prices:
The Item Shop method gives you flexibility. If you only want one of the items, you can cherry-pick instead of buying the whole bundle. I usually recommend grabbing bundles when possible since they almost always save you V-Bucks compared to individual purchases, but everyone’s situation is different.
Keep in mind that collaboration items typically stick around for about a week before rotating out. Sometimes they come back, sometimes they don’t. The Tron Ares collaboration returned a few times, but some collabs are truly one-and-done. If you’re interested, don’t sleep on it.
Let me break down the economics of this collab because value matters, especially if you’re budget-conscious with your gaming purchases.
Mobile Method:
Item Shop Method (estimated):
From a pure value perspective, the mobile method wins hands down. Five bucks for both cosmetics plus a bonus game is tough to beat. However, if you already have V-Bucks saved up from the Battle Pass or previous purchases, using those makes more sense than spending new money.
I’ve been playing Fortnite long enough to know that cosmetic value is subjective. Some people drop hundreds on skins they barely use, while others carefully curate their collections. These Dumb Ways to Die items fall into that “fun novelty” category rather than “must-have legendary skin” territory.
That said, the Back Bling could become a solid addition to your rotation if it’s well-designed. Back Blings are often more versatile than full skins since they mix and match with different outfits. The emote’s value depends entirely on how much you enjoy the original campaign’s humor and song.
Since we’re talking about new cosmetics, let me catch you up on what else is happening in Fortnite right now, because there’s quite a bit going on that makes this an exciting time to jump back in.
The annual Halloween event has transformed the island into a spooky playground. If you haven’t experienced it yet, you’re missing out. Epic went all-in this year with multiple boss locations scattered across the map, each dropping unique mythic weapons.
I’ve spent way too many hours hunting down these bosses, and it never gets old. The Horrorman at Grim Grove is particularly challenging but drops an incredible Spectral Scythe. The night-time aesthetic completely changes the game’s vibe—it feels like you’re playing a different title entirely.
Fortnite’s been on a collaboration hot streak lately. Beyond Dumb Ways to Die, we’ve seen partnerships with major franchises that keep the content fresh. The crossover strategy Epic employs genuinely works because each collaboration brings something unique to the game.
What I’ve noticed is that Epic carefully times these collaborations to maintain momentum throughout the season. Just when things might feel stale, boom—new content drops. It keeps the player base engaged and gives everyone something new to talk about.
Chapter 6 continues to deliver with regular updates that tweak weapon balance and add new points of interest. The developers listen to community feedback, which is why Fortnite has maintained its massive player base for so long. They’re not afraid to make bold changes when something isn’t working.
One recent addition I’m loving is the enhanced building mechanics for creative mode. If you’re into making custom maps, the new tools open up insane possibilities. I’ve seen creators make everything from perfect recreations of classic games to completely original experiences.
Once you’ve unlocked these items, here are some ways I recommend incorporating them into your gameplay experience:
The Dumb Ways to Die Back Bling pairs surprisingly well with spooky skins. I’ve been testing it with Pyg The Butcher and the contrast between the cute bean and the horror theme creates this perfect comedic juxtaposition. That’s the kind of customization freedom that makes Fortnite’s cosmetic system so engaging.
Try pairing it with:
The Dumb Ways to Die emote is perfect for those victory royale celebrations. There’s something satisfying about winning a match and breaking out a silly death-themed dance. It’s also great for:
If you stream or make Fortnite content, these cosmetics offer fresh material. The nostalgia factor resonates with viewers who grew up with the original campaign. I’ve already seen several streamers planning dedicated “Dumb Ways to Die challenge” streams where they intentionally try to recreate the campaign’s deaths in Fortnite.
That’s actually genius content because it combines humor, challenge, and audience participation. Viewers can suggest which “dumb way” to attempt next, creating interactive entertainment.
Let me put this collaboration in context by comparing it to other recent Fortnite partnerships, because understanding Epic’s strategy helps appreciate what makes each unique.
Unlike massive skin bundles that include outfits, gliders, pickaxes, wraps, and contrails, Dumb Ways to Die keeps it simple. This approach actually works better for certain brands. Not every collaboration needs to be a full-blown takeover. Sometimes a Back Bling and emote perfectly capture the essence of what you’re referencing.
The Binding of Isaac collaboration took a similar approach, offering a few carefully chosen items that honored the source material without overwhelming players. These smaller collabs often have better staying power in my locker because they’re easier to mix with other cosmetics.
At around five to twelve dollars (depending on your purchase method), this lands in that impulse-buy range. It’s not a huge investment, so even casual players might grab it for the novelty factor. Epic’s gotten really good at pricing collaborations to maximize both purchases and perceived value.
Compare this to something like the complete Marvel bundles that can run 2,000+ V-Bucks. Those target hardcore fans willing to invest heavily, while smaller collabs cast a wider net.
What makes this collaboration work is the nostalgia angle without being overly commercial. Dumb Ways to Die isn’t trying to sell you a movie ticket or push a new album—it’s just a fun callback to internet history. That authenticity resonates differently than product placement collabs (though I enjoy those too).
The collaboration officially launches on October 23, 2025. The mobile store method goes live first, with the Item Shop release following within 24 hours.
Absolutely. You can purchase them directly from the Fortnite Item Shop using V-Bucks. The mobile game purchase is just an alternative method that offers better value if you’re interested in both products.
Epic hasn’t made any promises about return appearances. Collaboration items sometimes return, sometimes don’t. My advice: grab them while they’re available if you want them.
Yes! Back Blings and emotes work in Battle Royale, Zero Build, Creative, and even Save the World. Once they’re in your locker, you can use them anywhere.
If you purchase through the Item Shop using V-Bucks, yes—Fortnite’s gifting system allows you to send items to friends. However, the mobile store unlock method is account-specific and can’t be gifted.
I think so! If you enjoy quick mini-game challenges, the Dumb Ways to Die mobile game is genuinely entertaining. It’s perfect for short gaming sessions when you’ve got a few minutes to kill. The unlockable characters and increasingly difficult challenges keep it engaging.
Based on past patterns, expect them to remain available for 5–7 days. Epic sometimes extends popular collaborations, but I wouldn’t count on it.
Yes, that’s the beauty of Back Blings in Fortnite. They’re universal accessories that work with every outfit in your locker. Part of the fun is experimenting with different combinations.
Before wrapping up, I want to talk about what these collaborations mean for gaming culture because it’s genuinely fascinating. Fortnite’s become this massive digital meeting space where different fandoms collide in unexpected ways.
The Dumb Ways to Die collaboration represents something unique: it’s bringing a 13-year-old internet phenomenon back into mainstream consciousness. For older gamers, it’s pure nostalgia. For younger players, it’s discovering a piece of internet history they missed. That cross-generational appeal is what makes Fortnite special.
Epic Games has essentially turned their battle royale into a living museum of pop culture. Where else can you have Darth Vader, Ariana Grande, Spider-Man, and now bean-shaped safety mascots existing in the same space? It’s absurd, and I love every minute of it.
These collaborations also demonstrate how intellectual properties maintain relevance. Dumb Ways to Die could have remained a forgotten 2012 meme, but this partnership introduces it to millions of new people. That’s powerful for brand longevity.
I’ve talked with friends who work in marketing, and they’re fascinated by Fortnite’s collaboration model. It’s created entirely new playbooks for how brands can engage with gaming audiences authentically. The key is that Epic doesn’t just slap logos on things—they integrate these partnerships thoughtfully into the game’s ecosystem.
After covering dozens of Fortnite collaborations over the years, I’ve developed a sense for which ones resonate and which feel forced. The Dumb Ways to Die partnership sits firmly in the “surprisingly awesome” category.
What wins me over is the genuine humor of it all. Fortnite’s a game where ridiculous deaths happen constantly—falling off buildings, getting sniped while standing still, accidentally blowing yourself up with grenades. Having cosmetics that celebrate absurd demises feels thematically appropriate in the best way possible.
The value proposition is solid regardless of which purchase method you choose. Five dollars for the mobile route or roughly ten dollars worth of V-Bucks for the Item Shop path—neither breaks the bank for what you’re getting. I’ve definitely spent more on cosmetics I use way less.
More importantly, these items have personality. They’re conversation starters. When someone notices your Dumb Ways to Die Back Bling in a match, there’s instant recognition and shared appreciation for this weird corner of internet history. That social element matters more than raw aesthetic appeal sometimes.
I’m genuinely excited to see these bean characters running around the Fortnite island. It’s the kind of random, creative collaboration that reminds me why I fell in love with this game in the first place. Epic’s willingness to take risks with their partnerships keeps Fortnite feeling unpredictable and fresh.
Whether you’re a veteran player looking for something new to add to your collection or a newcomer who just discovered the original Dumb Ways to Die video, this collaboration offers something fun for everyone. Don’t overthink it—grab the cosmetics, enjoy the nostalgia, and maybe be a little more careful around trains (both in-game and in real life).
Now if you’ll excuse me, I’ve got some bean-themed victory royales to secure. See you on the island!
For more Fortnite guides and gaming content, check out our articles on getting free skins, Fortnitemares boss locations, and earning the Pyg The Butcher skin.
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