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I couldn’t believe my eyes when I saw the news. Burger King had actually done it – they brought back our favorite 90s Cartoon Network characters as collectible toys. But there was a catch that would make collectors everywhere groan.
Burger King Brazil’s exclusive Cartoon Network toy collection is a nostalgic dream featuring 10 iconic characters from our childhood, but it’s only available in Brazilian locations, making it a challenging acquisition for international collectors.
This strategic regional release by Burger King taps directly into the powerful nostalgia market of 90s kids now in their 20s and 30s. I’ve watched similar exclusive launches drive collector communities into frenzy, and this Cartoon Network collection is no exception. The combination of beloved characters and limited availability creates the perfect storm for collector interest.
As someone who spent countless Saturday mornings watching these characters, I understand why this collection has generated such buzz. Let me break down everything you need to know about these toys, from the complete character lineup to how international collectors can get their hands on them.
The collection features 10 carefully selected Cartoon Network characters that defined 90s animation. Burger King didn’t just randomly pick characters – they chose the most recognizable faces from Cartoon Network’s golden era.
Johnny Bravo leads the pack with his signature pompadour and sunglasses. This muscle-bound Elvis impersonator was known for his failed attempts to woo women, making him one of Cartoon Network’s most memorable characters. The figurine captures his confident pose and iconic outfit perfectly.
The Powerpuff Girls (Blossom, Bubbles, and Buttercup) appear together in this collection. These kindergarten-aged superheroes Townsville saved countless times while dealing with typical childhood problems. The toy represents their classic flying formation with distinctive colors and expressions.
Dexter from Dexter’s Laboratory brings the genius child scientist to life. Complete with his lab coat and goggles, this figurine captures the essence of the boy genius who constantly battled his sister Dee Dee for control of his secret laboratory.
Courage the Cowardly Dog embodies the pink pup who faced countless supernatural threats to protect his owners. Despite his name, Courage showed incredible bravery when it mattered most, making him a fan favorite and perfect addition to this nostalgic collection.
Cow and Chicken appear as a pair, representing one of Cartoon Network’s weirder but beloved shows. This sibling duo with their human parents and devilish rival Red Guy showcased the network’s willingness to push boundaries in children’s animation.
Ben Tennyson (Ben 10) represents the later era of Cartoon Network’s golden age. While slightly newer than the others, Ben’s ability to transform into various aliens using his Omnitrix made him an instant classic among 2000s kids who grew up alongside 90s programming.
Grim Adventures characters (Billy and Mandy) round out the collection with their dark humor and supernatural adventures. The figurine captures the unlikely friendship between the dim-witted Billy and the cynical Mandy, who won the Grim Reaper in a limbo contest.
Mac and Bloo from Foster’s Home for Imaginary Friends complete the set. This touching series about imaginary friends who need homes when their creators outgrow them resonated with anyone who ever had an imaginary companion.
Burger King Brazil launched this exclusive Cartoon Network collection on March 19, 2025, available only with King Jr Meals at participating Brazilian locations. This regional exclusivity strategy isn’t new for Burger King, but it’s particularly frustrating for international collectors this time.
The toys are available through two methods in Brazil: included with the purchase of a King Jr Meal or separately for approximately R$15-20 (about $3-4 USD). However, the separate purchase option varies by location and isn’t guaranteed at all restaurants. This inconsistent availability makes even collecting within Brazil challenging.
According to community reports, the promotion was initially scheduled to run for approximately 6-8 weeks, though exact end dates weren’t officially announced. This limited timeframe created urgency among Brazilian collectors and further frustrated international fans who had to arrange for international shipping.
As of recent updates, the Cartoon Network promotion has already ended in most Brazilian locations, replaced by a Peppa Pig toy collection. This timing has created significant frustration among international collectors who only learned about the promotion after it had concluded.
The initial announcement sparked immediate excitement across social media platforms. Reddit threads and Facebook groups lit up with nostalgic comments from 90s kids who remembered watching these characters after school. The collection perfectly captured the nostalgia wave that’s been driving collectible markets recently.
However, that excitement quickly turned to frustration when fans learned about the Brazil exclusivity. “Why would Burger King make these Brazil-only when Cartoon Network was an American network?” asked one frustrated collector on Reddit, echoing sentiments shared across multiple platforms.
Brazilian collectors became the unofficial suppliers for international fans, with many posting on social media about helping overseas collectors obtain these toys. I’ve seen Facebook groups where Brazilian members coordinate shipping to collectors in the US, UK, and beyond.
The disappointment was particularly palpable among North American collectors, who felt entitled to these toys given Cartoon Network’s American origins. “These characters shaped my childhood, and now I have to pay international shipping to collect them?” commented one collector on Instagram.
Interestingly, the regional exclusivity actually increased collector interest, creating a “want what you can’t have” phenomenon that drove secondary market prices up significantly. eBay listings appeared within days of the announcement, with sellers asking premium prices for complete sets.
For international collectors determined to complete this collection, several options exist despite the Brazil exclusivity. I’ve helped numerous collectors navigate international acquisitions, and here’s what works for this particular promotion:
The total cost for international collectors typically breaks down as follows: toy cost ($3-4), domestic Brazilian shipping ($5-10), international forwarding service ($15-25), and international shipping ($15-20). Expect to pay $40-60 per toy when all is said and done.
Authentication is crucial when buying from secondary markets. Look for original Burger King packaging, verify character details against official promotional materials, and be wary of deals that seem too good to be true.
Burger King has a long history of memorable toy promotions, though their strategy has evolved significantly over the years. In the 1990s and early 2000s, Burger King frequently partnered with major entertainment franchises for global toy releases.
Their most successful promotions included Pokémon toys in 1999-2000, which became instant collector’s items, and various Disney collaborations that spanned multiple countries. These global releases contrast sharply with their current regional exclusivity strategy.
This shift toward regional exclusivity reflects broader changes in the fast food industry. Limited availability creates collector urgency and regional brand engagement, while reducing the massive production costs associated with global toy campaigns.
Fast food toys have also evolved from simple plastic figures to more detailed collectibles. The Cartoon Network collection represents this evolution, with character-specific designs that capture the essence of each show rather than generic toy designs.
Burger King’s competitors have followed similar strategies. McDonald’s Happy Meal toys have also moved toward regional exclusives and collector-focused designs, though they typically maintain broader availability than Burger King’s current approach.
This regional exclusivity trend has created a new challenge for collectors: tracking international releases and arranging cross-border acquisitions. It’s a significant departure from the past when major toy promotions were available globally.
It depends on location and availability. In Brazil, some locations sold toys separately for R$15-20, but this varied by restaurant and wasn’t guaranteed. International collectors need to arrange shipping through third parties.
Yes, Burger King includes toys with King Jr Meals (their kids’ meal equivalent), though toy promotions vary by region and time. The Cartoon Network promotion was exclusive to Brazil and has since ended.
The Cartoon Network promotion featuring 10 90s characters (Johnny Bravo, Powerpuff Girls, Dexter, Courage the Cowardly Dog, Cow and Chicken, Ben 10, Grim Adventures, and Foster’s Home) ran in Brazil from March 2025, but has now ended and been replaced by Peppa Pig toys.
Originally about R$15-20 ($3-4 USD) in Brazil. International collectors typically pay $15-25 per character on eBay or $40-60 per toy when arranging private shipping from Brazil.
There’s no official announcement for international release. Burger King has been focusing on regional exclusives, so international availability would require separate promotions in each country.
The Burger King Cartoon Network promotion represents a significant shift in how fast food chains approach toy marketing. This regional exclusivity model seems to be the new normal, creating collector markets that require international networks and significant dedication to complete collections.
For collectors, this means adapting to a new reality where completing sets requires international connections and higher investments. The nostalgia driving these collections remains strong, but the barriers to acquisition continue to rise.
As I’ve watched this market evolve, I believe we’ll see more strategic regional releases that tap into specific cultural moments and nostalgia waves. The success of this Cartoon Network promotion suggests Burger King will continue similar partnerships with beloved entertainment brands.
For international collectors, the key is building networks and staying informed about regional releases. While frustrating, this exclusivity actually increases the value and appeal of completed collections, making them true achievements rather than casual purchases.
The Cartoon Network collection, despite its limited availability, represents the enduring power of 90s nostalgia and the evolution of fast food marketing in a global marketplace. Whether you managed to collect all 10 characters or simply appreciate them from afar, these toys capture a special moment in animation history.